Africa has abundant natural resources, but many resources have been exploited and people enslaved from decades of colonization. SAWA believes that if Africa can develop its unique natural and human resources through trade on a fair basis, the products not only can benefit the world, but also create jobs for local people. Africans may live with more abundance and more dignity.

SAWA donates part of its profits to sustainable development projects in Africa, such as donating food to Ethiopian drought victims and making sanitary pads for girls from the slums who use sex to exchange for sanitary pads.  On the other hand, SAWA donates shea butter products to people in need locally.