Each year, Prestige holds five 1-day Lifestyle and Gift Fairs in Hong Kong. The Summer Fair is held in early June at the start of the summer vacation season, and the four Christmas Fairs are held in November/December.
Prestige Fairs were born nearly 20 years ago, and since then thousands of mainly small to medium-size enterprises have used the fairs as a major venue for marketing, promotions and sales. Many new entrepreneurs have used the fairs as a low-cost low-risk venue for starting new enterprises and seen their business boom.
The fairs are by far the largest in Hong Kong. Held in the 11,500 sq. ft. Grand Ballroom of the Conrad Hong Kong, each year they attract around 20,000 of Hong Kong’s most eager, experienced and expat shoppers.
In just one day, exhibitors gain direct access to several thousand targeted shoppers who visit each fair specifically looking for new and different lifestyle and gift items to purchase. This large number of potential buyers makes the cost per customer very affordable and effective in comparison with other forms of advertising and marketing.
As well as direct sales, exhibitors can get direct feedback from their customers and add to their network of contacts for future promotions and sales, so a one-day time commitment at the fairs is very effective and efficient.
Who exhibits at the fairs?
many have been with us for over 15 years, and use the fairs as a major continuous source of revenue.
Specialty Hong Kong wholesalers:
who sell direct to the public as well as discount their excess stock.
who want to expand their direct sales network and add to their new client list.
who come to test their business strategies and get direct feedback from new customers.
who take the opportunity to add to their client list and to meet and show their products to their digital customers.
Established small Hong Kong retailers:
who want to promote their brand and retail location to new customers.
Professional service providers:
photographers, design consultants, tour operators and others who need to talk with individual prospects to explain and promote their services.
Not for profit organisations:
selling items to raise funds for worthwhile causes.
With the explosion of direct online selling the retail environment scene is rapidly changing and the future will be very different from the past. If you want need new ideas to boost your business, and save your time, money and effort, then exhibiting at a Prestige Fair is your secret to success.
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