Eternity Jewellery is an exclusive collection of semi precious designer Jewellery set in silver at affordable prices. It was launched in Mumbai in 2010. Each piece is hand crafted using stones such as ruby, emerald, sapphire, onyx and pearls. The pieces are versatile and can be worn on both Indian and western attires. The emphasis of ‘ Eternity’ is to provide women with an effortless sense of style and flamboyance. The ‘ Eternity’ brand is now being exported to boutiques in Paris, New York, Dubai, Hong kong and Philippines.