Category: CHILDREN & BABIESWEAR.
MINIMAL pairs high-quality fabrics with gender neutral designs to create seasonless children’s basics that are equally stylish, comfortable and versatile.
We believe children should feel comfortable being who they are, wherever they are, starting from the way they see themselves to the way they view the world around them.
Our capsule collection is sustainably sourced and ethically produced with luxuriously soft organic cotton and brushed bamboo blends that feel as good as they look. Designed to be shared among brothers and sisters, our unisex basics pair well with just about everything in every child's wardrobe.
MINIMAL subtracts the nonessential to create an understated aesthetic that shifts the focus from the clothes to the kids. In keeping things simple, we give children the confidence to boldly craft their own identity and give parents the time to focus on what matters most.
ABOUT THE FOUNDERS
As new parents with a creative background from New York’s fashion industry, we’ve worked relentlessly and passionately to create a childrenswear brand for fashionable and forward-thinking families that challenges the status quo.
Inspired by our values of freedom and empowerment, it was important for our work to have a positive impact on all the families and communities that we touch.
When shopping for our son, we found tons of print and patterned clothing for children that subscribed to social norms of how children should dress. We didn’t buy into it. We wanted a simple, chic look that highlighted our son's individuality and didn’t compete with it and simplified families lives with its versatility. We decided to fill the gap, pairing understated luxury with ethics.
We’re driven to make simple stuff for little ones that empower children, craftsmen and community while reflecting our unique point-of-view, ethics and style.
We are MINIMAL.